Client
McDonald’s
Campaign Objective
Increase awareness of the opportunity to learn foundational skills that can last a lifetime. We used a combination of Influencer marketing, Social and TV content.
Influencers
Social
Television
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Client
DoorDash
Campaign Objective
Recruit older drivers to drive for DoorDash. The marketing program consisted of Digital, TV, Social, even Direct Mail. Direct Mail because the target is not as media savvy as younger consumers.
Television
Social
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Client
3M
Campaign Objective
Bolster 3M’s reputation as a company that makes more than just Post-It notes. They make products that improve and save lives. Our strategy included Digital, TV, PR, Social, OOH, and outreach.
Television
Social
Nic is a big idea guy and a storyteller at heart. He can take any strategy (a strong one or a weak one) and transform it into something memorable, human, and actionable. He doesn't accept subpar thinking. With Nic, you will make clients happy, you will win awards, and you will laugh every step of the way. • Kevin Zier, CD Partner on 3M, currently ECD Edelman DC
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Client
Always
Campaign Objective
Shift the global stigma and shame associated with feminine hygiene products with programs that continue to evolve to this day. From selective OOH, to TV, to global charity outreach, we put together a compressive 360-degree marketing effort.
US Television
Social
Outreach
International
Clients delight in partnering with Nic because they know he will take his time to understand a given challenge, and then take the lead to come up with breakthrough ideas and concepts. Nic is a consummate team player and collaboratori as well. With Nic, what you see is what you get -- and that leads to a strong sense of trust quite quickly. • Cindy Blikre, Former Global Always Brand Account Lead Leo Burnett
Nic is a big thinker who knows how to orchestrate all the beautiful moving pieces into a compelling story that changes perceptions, minds and ultimately behavior. • Julia Melle, CD Partner Always North America currently Group Head The Richards Group
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Client
Altoids
Campaign Objective
Introduce a variety of new flavors with a voice that’s unique to the brand.
OOH
Alternative Prints
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Client
Silk Soy Milk
Campaign Objective
Introduce Silk Soy milk to the nation as a delicious alternative to milk.
We gave flip cameras (I know, flip cameras) to families and asked them to try Silk Soy milk and video themselves doing it.
Television
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Client
Kellogg’s
Campaign Objective
Highlight Kellogg’s 2-week weight loss challenge during the holiday and swimsuit seasons.
Television
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Client
Maytag
Campaign Objective
Reinvigorate an established brand build on dependability by introducing the idea of innovation.
Television